Nowadays there has been a major increase in the number of Internet-enabled mobile devices and tablets. More and more users use their mobile devices to access the internet. This can be known from the fact that a major portion of hits on major search engines and social media platforms comes from mobile devices. Visitors accessing the websites on mobile devices prefer to click on only the first few results that appear on the search engines. Major search engines also lay focus on to optimize websites for mobile.
UX design principles and how to proceed with UX design
Nowadays, you must be hearing a lot about the term UX design. In the tech circles, you may have encountered this word several times. If you are new to this term, you may be wondering “In what cryptic languages are they talking”. UX design stands for User Experience Design and is coined by Don Norman in 1995 during his tenure as the vice president of the Advanced Technology Group at Apple. As per him, this term covers all the aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual. But, with the rapid growth in technological innovations, it has widened to cover a large number of aspects of business development and is still evolving day by day. Some of the advancements in voice technology and AI capabilities has made it necessary to have experiences in these technologies to make sure that you can provide better UX designs. A UX design can also be used to define the quality of the product and have the capacity to either make or break a project. Without any proper UX design process, the development of the project may be a bit tiresome as the developers may have no idea on how to proceed with the project.
UX design industry is growing by leaps and bounds day by day. There are more than 150,000 UX Design jobs available in America right now and has been ranked amongst the top 25 highest paying jobs in America by Glassdoor. It is because UX design plays a significant role in the development of the company. More and more startups and top ranking companies are investing a major portion of their investment in the UX design. Its popularity can be known from the fact that Amazon had invested 100 times more into customer experience than advertising during the first year of Amazon. To gain a competitive edge over the others, it is necessary that you have a proper idea of the user experience design.
Now you may be considering what is the latest definition of UX design. UX design is defined as person’s perceptions and responses resulting from the use and anticipated use of a product, system or service. It aims to make the user’s experience with the product as the best to attract more and more visitors as possible. After the visitor is on the website, it is the task of UX to make their journey from the homepage to purchasing the product. The user interface (UI) is essential for the website and app design and aims to provide a visually pleasant interface to the users. User experience (UX) aims to provide the overall experience to the users. UI forms a part of the UX, and hence it has wider aspects. It helps to design the products that are useful to the users and thus helps in getting good business and reap huge benefits.
Qualities necessary to become UX Designer
Since the role of a UX designer is quite complex and important, there are several character traits that are necessary to become a great UX designer. These are:
- Clarity of expression
This is quite an important trait and helps you to understand why a person behaves in a certain manner. In this, you have to put yourself in the shoes of others to get an idea of how the people perceive of your product that you have to offer. They must care about the people and must make sure that the customers are not struggling to use their product.
To become a good UX designer, it is necessary to have a trait of curiosity to know how a thing is and why it is so. One must also have an idea of the latest innovation taking place and also monitor on how their users utilize a product. Apart from that, it is also necessary to have an idea of the latest innovations undertaken by their competitors. Based on the changes taking place in the competitor’s organizations, they must also be able to get an idea of how it can impact your organization.
Clarity of expression
This trait is also quite essential as it is necessary to explain even the complex concepts easily and in a better way to even the ones with little or no prior knowledge in the field.
Prerequisites of UX design
UX design is quite a complex topic in itself and is quite a challenging field. In this, the experts must be able to tap into the minds of the users about what they need, how they need and how much they are willing to pay for the same. Apart from having a proper knowledge of the human psychology, it is also necessary to have an eye on the latest technical innovation taking place in all walks of life. This will help understand the user behaviour and also help you to get an idea of the user requirements and also suggest you to what changes are to be made in the same. Some of the latest technological trends like Big Data, AI, VR, etc. is changing or is set to change the UX design shortly.